(614) 398-1509 team@contentvia.com

Marketing Assessment

ContentVia is a marketing agency that focuses on innovative and emerging marketing strategies.  We provide tactical creative services and develop strategies to help our customers maximize your online presence.

We build your brand and marketing so you can focus on building your business.

Results

Website

This is a critical component of your online presence. The website should take the visitor through the buyer’s journey; Awareness, Consideration & Decision

Facts:

  1. 81% of shoppers conduct online research before buying. (Adweek)
  2. 72% of buyers turn to Google during awareness stage research; 70% return to Google in consideration stage research. (Pardot)

Areas of focus include:  Mobile, Content MGT, Analytics and Lead Capture

 

Social

We measure a mix of completion, activity,  and quality for all social network sites. Google favors websites that are socially active.

Fact:

In 2015 Facebook influenced 52 per cent of consumers’ online and offline purchases, up from 36 per cent in 2014. (The Drum)

Areas of focus include:  Facebook, Twitter, Google+, Linkedin, Pinterest, Instagram, Snapchat, Youtube

Web Presence

Local results appear for prospects who search for businesses close to their location. We measure your profiles over all major search engine.  

Fact:

Businesses with optimized local footprints will rank better in search engine results. (DM)

Areas of focus include: completeness, inconsistencies and even duplicates.   

 

Lead Generation

Selling to a website visitor right away isn’t always the best practice, you should capture leads instead.

Fact:

70% of companies exceeding their revenue goals attract more than 10,000 visitors per month. (HubSpot)

Areas of focus include: Process, Options, Location, Email Capture

List and Links

Your website is an island links and listings are roads back to your site. Google favors websites with relevant links that point to quality content. Ensuring your business is listed on industry directories, blogs, articles and media links back to your website will improve your search engine rank and position on Google

Fact:

Backlinks are vital for Search Engine Optimization.

Areas of focus include: Process, Options, Location, Email Capture